Marketing and promotion services.
Site marketing and promotion can be divided into two primary approaches, each with a different objective. The first of these two approaches focuses on meeting an existing demand for a product or service. The second of these approaches is concerned with creating demand for a product or service when and where it might not already exist. Outlines of both approaches are presented below and although some activities seem common, each one is uniquely tailored to its intended audience. Based on your needs, Pixelate Performance can assist in developing a multi-phasal marketing and promotion plan for your site.
Meeting demand
Marketing and promotion campaigns aimed at meeting an existing demand are perhaps the simplest in that the consumer is already receptive to product or service information and, in the case of consumer goods, has already made the tentative decision to purchase. While the advertisement copy attempts to gain favor over the competition, placement efforts are concerned with securing visibility where and when the consumer is most likely to look for the product or service.
Internet marketing and promotion activities under this catagory would include:
Search engine registrations
Directory listings
Specialty or industry-related directory listings
Links from similar or related sites
Advertisements on similar or related sites
Advertisements with specialty (targeted) directory services
Classified advertisements
Posting to announcements services
Posting to e-mail discussion lists and news groups
Search engine registrations and directories listings are the most popular means of locating resources on the internet. Because of their significance, these activities are detailed as a separate service on the Search Engine and Directory Services page and are also included as part of the Basic Site Design Service.
Fees for marketing and promotion services will vary according to the activities required to reach your goal.
Creating demand.
Creating demand is accomplished through strategic advertising that creates a need for a product or service in the mind of the consumer. This involves determining a target group (ie. age, gender, economic class), whether widely or narrowly defined, and developing a campaign that will reach and appeal to that group.
Internet marketing and promotion activities under this catagory would include:
Banner advertising
Advertisements in online magazines and newsletters
Advertisements on popular non-related web sites
Advertisements with specialty (targeted) directory services
Posting to announcements services
Posting to e-mail discussion lists and news groups
Advertising with selected email list services
Fees for marketing and promotion services will vary according to the activities required to reach your goal.
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